A market analysis aimed at connecting enterprises from Srpska, especially from the metal, wood and food industries, with companies from Austria, is a key activity of the RS Representation in Vienna. With the service designed in three phases, domestic export-oriented enterprises have a better chance of reaching the Austrian market and consolidating their positions there. ‘The first phase is a business register available to businessmen from Srpska to register, followed by an outreach program, which offers analysis of the Austrian market and faster communication with Austrian businessmen, and the third phase is a Showroom, i.e. a concept store,’ explained for Glas Srpske the head of the RS Representation in Austria, Mladen Filipović, noting that Austrians appreciated highly the quality of our products.